<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="450" height="32" id="flash-player" align="middle">
<param name="flashvars" value="messagetext=hello"/> // здесь я задаю переменную messagetext
<param name="movie" value="flash-player.swf" />
<param name="quality" value="high" />
<param name="bgcolor" value="#0099cc" />
<param name="play" value="true" />
<param name="loop" value="true" />
<param name="wmode" value="gpu" />
<param name="scale" value="showall" />
<param name="menu" value="true" />
<param name="devicefont" value="false" />
<param name="salign" value="" />
<param name="allowScriptAccess" value="sameDomain" />
<!--[if !IE]>-->
<object type="application/x-shockwave-flash" data="flash-player.swf" width="450" height="32">
<param name="flashvars" value="messagetext=hello"/>
<param name="movie" value="flash-player.swf" />
<param name="quality" value="high" />
<param name="bgcolor" value="#0099cc" />
<param name="play" value="true" />
<param name="loop" value="true" />
<param name="wmode" value="gpu" />
<param name="scale" value="showall" />
<param name="menu" value="true" />
<param name="devicefont" value="false" />
<param name="salign" value="" />
<param name="allowScriptAccess" value="sameDomain" />
<!--<![endif]-->
<a href="http://www.adobe.com/go/getflash">
<img src="http://www.adobe.com/images/shared/download_buttons/get_flash_player.gif" alt="Загрузить Adobe Flash Player" />
</a>
<!--[if !IE]>-->
</object>
<!--<![endif]-->
</object>